From Broken Store to ₹40L in 90 Days

StyleCraft India had been running an online store for two years, but their Shopify setup was a mess. They had purchased a premium theme, installed 22 apps, and hired two different freelancers to 'fix things' — each of whom made the situation worse. By the time they reached Muffincode, their store was loading in 9.4 seconds on mobile, their checkout was broken on iOS Safari, and they were losing an estimated ₹8–10 lakhs per month in abandoned carts.

Core Pain Points:

• ✗Mobile page load time of 9.4 seconds (industry benchmark: under 3 seconds)
• ✗Checkout page crash on iPhone browsers — affecting 60% of their traffic
• ✗Product pages with no upsell or cross-sell logic, killing average order value
• ✗Zero inventory sync between their physical store and online store
• ✗No abandoned cart recovery system — losing customers silently every day

""We had invested over ₹3 lakhs in the store and it was still bleeding money. We didn't know who to trust anymore."

Muffincode conducted a full technical audit in the first 48 hours. We identified 14 critical issues across performance, checkout, and conversion. We then rebuilt the store from a clean foundation:

• ✓Migrated from a bloated theme to a lean, custom Shopify theme built from scratch
• ✓Reduced installed apps from 22 to 7 by building custom functionality natively
• ✓Fixed the iOS Safari checkout bug — a conflict between a payment app and Shopify's native checkout JS
• ✓Implemented lazy loading, image compression pipeline, and CDN optimization — bringing load time to 1.8 seconds
• ✓Built a custom upsell + cross-sell engine using Shopify Liquid and metafields
• ✓Integrated Razorpay with UPI, cards, EMI, and COD — all in a single seamless checkout flow
• ✓Set up Shopify POS sync for real-time inventory across the physical store
• ✓Deployed automated abandoned cart recovery via WhatsApp (Interakt) + Email (Klaviyo)